BUSINESS REBRANDING

SCHOOL PROJECT. A rebranding project for the Museum of Flight that included company research to create a logo that evoked flight. A sans serif typeface was used to keep the look contemporary while the angle and the swooping “f” in the word “flight” projects the concept of taking off. The brand is represented here with Photoshop comps and wireframes for a responsive web site, merchandise, business collateral, and a standards manual.